A campaign is most important part of any marketing strategy. To catch more eye-balls, campaign must be well managed and effective. To make campaign a ‘success’ involves large amount of money and efforts. Officewala Campaign Management tool provides effective solution to reduce operational cost as well as efforts to manage campaign activity. Campaign Management tool provide real-time insight of campaign.

Officewala helps marketing / sales manager to monitor campaign from start to finish. Officewala can generate different graphs and reports to analyze campaign. This helps managers to review performance of campaign and allow them to introduce necessary changes in on-going campaign, so that campaign will be most effective.

Effectiveness of campaign depends upon how much leads and ultimately the sales it generate. Officewala provides tool to the manager to monitor the leads from its generation to closing stage. Officewala enables manager to assign leads generated to the right sales team members anywhere on field in real-time. Manager can also track the status of the lead assigned to the sales team member. This is not only helpful to analyze the leads but also to evaluate performance of sales team members.

All leads generated from campaign do not get converted into sales. Officewala helps manager to identify qualified leads which have more probability to generate sales. Qualified leads can be converted into sales opportunity on few clicks. Officewala provides campaign-wise revenue report on a click. Manager can drill down through that data to analyze revenue report in detail.

Officewala provides real-time analytics to managers and executives. Within a few seconds user can generate different graphical and tabular reports related to campaign such as lead generated by campaigns, lead sources, closed sales and many more. Reports generated by Officewala enable managers to identify group of customer having similar needs i.e. customer segmentation. By segmenting customers managers can design the campaign targeting that group of customers. Such targeted campaigns help organization to gain market share and improve profitability.

• Reduction in operational cost.

• Real-time evaluation of campaign.

• Generate number of reports related to campaign within few seconds.

• Design and plan more effective campaigns using analyzed reports.